Why should a rug be a rectangle?
Bhadohi, Uttar Pradesh

The Bhadohi Collection

Why should a rug be a rectangle?

This one began as a sketch and ended as a flower — hand-tufted in pure New Zealand wool, then carved by hand, edge by edge, until the shape itself became the design. No two come off the frame identical.

01

Hand-carved silhouette

Every curve is trimmed by hand after tufting. Machines cannot cut this line.

02

Layered, not printed

Clay, olive, blush and cream — each colour is a separate pass of wool, so the pattern goes all the way down.

03

Made in your size

Choose from dozens of standard sizes, or ask us for any size or colour you have in mind.

From the looms of Bhadohi

Every rug we make is finished a short walk from where it was knotted, in a district that has woven carpets for over five hundred years.

This one is hand-knotted in pure wool, then washed and sun-dried in the open air. The soft rust and faded sage aren't printed effects; they come from the wash, the sun and time.

Three generations. One loom town. No middlemen.

Explore the collection
Hand-knotted fish pattern kitchen runner wool rug for narrow spaces
Handmade ivory rugs adding warmth and sophistication to modern interiors

Ivory Rugs

Elegant and timeless, our Ivory Rugs Collection features handmade rugs designed to...

  • ★★★★★ Katie

    Amazing Quality, wish i had room for a bigger rug, absolutely love it. Packaged very securely so needed to be careful opening to not damage but kept it safe and just needed a bit of fluffing back up once opened.

  • ★★★★★ Jain

    The seller had a problem with shipping. I was advised immediately and the item was still only few days later than initially stated. The rug exceeded my expectations

  • ★★★★★ Doreen

    Very pleased with the product looks great in my living room. Arrived within the specified time. Would buy from this shop again if need arises